for
Harding Group
The luxury construction firm based in southern California
Services
Design, Language
Very well made
Harding Group is a luxury construction service based in Southern California. Rooted in passion and precision, they craft refined residences for discerning individuals who value the elegance of every detail. The identity by Abbreviated Projects was designed to be tough enough to labor around a construction site, and elegant enough to be invited back to the housewarming.
California cool
Harding Group’s new logo is an architectural wonder inspired by the houses of Richard Neutra, master of California midcentury modernism.
Built to scale
Similar to the logo, Harding Group uses a small set of icons to convey project types and scales.
Choice materials
A rich timber brown forms the basis of the color system. Supported by earthy blues, reds, and a light wood shade, the palette ensures ease of use across brand materials.
Not a revival
Helvetica Now Text is the only typeface used by the brand. Defined as a restoration of Helvetica, the bold sans serif suited the needs of the construction group perfectly.
Great crew
“Simon and Zander evidently love what they do and you can see it reflected in their work. Their output is receptive to your input, which is not easy to come by. From organization, to communication, to the finished product — their expertise is self-evident.” — Pasha Dastmalchi, Co-Founder, Harding Group
