for
Wired
The world’s most popular tech publication
Services
Design
Team
Creative Direction by Alyssa Walker
Editorial Designs by the Wired Art Department
Type Assistance by Beau Parent
Wrong is right
WIRED magazine approaches design through an unlikely lens, which they call “wrongness.” Reflecting the renegade spirit of the tech industry, the media brand’s aesthetic always includes something just a little off. Keeping in line with this philosophy, Abbreviated Projects designed WIRED’s new display type family, bringing just the right amount of wrong to the publication’s communications.
Perfectly compatible
The new typefaces toe the line between grotesque and mechanical, with a quietly naive charm that comes from unexpected departures from typical letterforms.
Editor’s best friend
The overall architecture of the type family is tall and narrow, allowing for more letters to fit per line. A prevailing slant propels the reader’s eye from letter to letter, word to word.
Bold statement
A delicate balance between the familiar and the absurd, the typefaces make every headline feel quintessentially WIRED.
Welcome to the family
Sitting between the rigid WIRED Mono and jocular Apercu, the new display typefaces blend the best of both.
Beloved by the Wired newsroom
“Abbr. Projects made creating a custom WIRED typeface feel effortless. Zander and Simon combined meticulous organization with endless creativity, guiding us through a clear scope and timeline that kept the project on track from day one. The final font not only gives WIRED a unique and unmistakable voice online but also frees us from the headache of rising licensing costs. Our whole newsroom loves it, and I’d happily partner with Abbr. Projects again in a heartbeat.” — Alyssa Walker, Creative Director, WIRED
