Abbreviated Projects is a design studio helping brands evolve on an abbreviated timeline. We develop creative strategies that become radically simple systems of design and language, giving our clients an immutable sense of identity to secure their place in the future. Founded in 2022, based in New York and Los Angeles.

Services

Strategy

The genetic code that defines everything you are
Research
Positioning
DNA
Brand Architecture
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Design

The visual system that makes you unmistakable
Visual Identity
Typography
Creative Direction
Collateral
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Language

The verbal system that gives people a reason to listen
Naming
Brand Voice
Messaging
Copywriting
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Websites

The living interface that turns your identity into experience
UX Design
Information Architecture
Site Design
Site Development
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Abbr. Ideas

Opacity is a common feature of the design industry. From studio sizes, to project budgets, to NDAs, to outsourcing, to equity compensation, to trade secrets and proprietary processes, creative professionals have a tendency to hide the ball, often with good reason.

Amidst all this secrecy, it’s a rare and beautiful thing when one designer imparts valuable knowledge to another. Sometimes, we all need a helping hand or second opinion on how to structure a contract, handle a challenging client, or overcome creative roadblocks.

We are no different from most design studios: we hold our cards fairly close to the chest based on the belief that our methodology is unique and useful. At the same time, we are quick to dish out information that we wish someone dished out to us at an earlier phase of our evolution.

To build a successful creative practice, find a network of confidantes and consiglieri with which you can exchange information, from tactical business tips to emotional support. In life and work, goodwill and generosity have a way of coming full circle.

LET’S EVOLVE
TOGETHER

Abbr. Projects mimics nature on an abbreviated timeline to help brands evolve faster, compete stronger, and survive longer.

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