Abbreviated Projects is a design studio helping brands evolve on an abbreviated timeline. We develop creative strategies that become radically simple systems of design and language, giving our clients an immutable sense of identity to secure their place in the future. Founded in 2022, based in New York and Los Angeles.

Services

Strategy

The genetic code that defines everything you are
Research
Positioning
DNA
Brand Architecture
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Design

The visual system that makes you unmistakable
Visual Identity
Typography
Creative Direction
Collateral
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Language

The verbal system that gives people a reason to listen
Naming
Brand Voice
Messaging
Copywriting
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Websites

The living interface that turns your identity into experience
UX Design
Information Architecture
Site Design
Site Development
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Abbr. Ideas

Every day, after writing, in any weather, at the same time, along the same route, Immanuel Kant took a one-hour walk before returning home to read and sleep. Many great thinkers have “used” walking as a writing tool. The well-timed walk breaks the formal, solitary, desk-bound rigors of the writing process and opens new space for ideas, and ways to word them.

There is something Zen about this: the more we give in to emptiness, the more readily that emptiness fills with inspiration. Like all of us, writers are today inundated with stimulation at an unprecedented rate and volume. To avoid rote mimicry of what we’ve already read, and create something new, we might actually consider slowing our intake.

We find that the best ideas arrive at the most mundane times, like swimming laps, doing dishes, or brushing
your teeth. Repetitive motion is good for the creative mind. The key is to so thoroughly internalize a brief, research, or outline that they become like cognitive nets, catching promising moves and materials from the river of thought.

Some tasks demand entry into our most personal space: our consciousness. We’re told it’s healthy to separate life and work, but that’s hard when keeping your creative radar active around the clock
is essential to good work. So the next time an empty page stares back at you from the screen, go for a walk. The words will follow.

LET’S EVOLVE
TOGETHER

Abbr. Projects mimics nature on an abbreviated timeline to help brands evolve faster, compete stronger, and survive longer.

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